Beverly Parkhurst Moss fell into the publishing world quite by accident when she was 22 years old. A college wife in Lubbock, Texas, she went to work for a small weekly paper where she did everything from selling advertising to writing copy for classified and display ads. In 1966 she went to work for the Dallas Times Herald. The first woman hired on an all-male staff, she was in charge of advertising for developers and builders. It was during that time she discovered she had a creative flair for writing copy and coming up with creative ideas for her clients.

When the Dallas Times Herald was sold in 1971, she began her own publishing business. She co-authored the book, Beating Men at Their Own Game, published originally by John Wiley in New York; the rights for the paperback version of the book were bought by Simon and Schuster.

Since that time Beverly has self published a collection of her columns, written two biographies and in March, 2008 released the book Dark Exodus (www.lostgirlsdarkexodus.com) which has turned into a fund raising tool with fifty percent of the book sales going to the women featured in the book. Beverly currently appears before business and church groups to promote the book Dark Exodus. The Sudanese women in the book call her Mama Beverly. Little did she ever dream that she would become the advocate for Sudanese women refugees but says "It's without a doubt, the most rewarding thing I've ever done."